Learn AI by Doing It, Together
Every fortnight, a group of SME owners and team members meets for 90 minutes to work through AI in practice. Not theory. Not polished demos of tools you will never use. Real workflows, member-built systems, and honest discussion about what works and what does not.
The AI Momentum Guild is a fortnightly Zoom session with Simon Wallace-Jones, a weekly curated newsletter, a full session recording library with notes, and a community of business owners navigating the same challenges you are.
What Happens in a Session
Live Demonstrations
Tools used in real workflows, not sales demos. Recent sessions have included a 21-file organisation task completed in 30 seconds, an interactive client dashboard built live, and automated newsletter pipelines.
Member Presentations
Members regularly present working AI systems they have built. A salary calculator app built in 4 hours. An ISO 9001 documentation pipeline. Automated content that reviewers said “does not sound like AI.”
Structured Discussion
Sessions follow 1 or 2 topics, with Simon guiding the discussion toward practical takeaways. Members surface questions and challenges. The group solves them together. It is not a webinar, and it is not an open-ended chat.
Every Session Recorded
Every session from Session 1 is recorded and available to members. If you join mid-journey, you can work backwards through the full curriculum at your own pace. 15 sessions and growing.
What Members Are Building
Guild members are building real AI systems for their businesses. Here are a few examples.
“I turned days of manual ‘detective work’ into a 10-minute automated powerhouse.”
Mo transformed her property survey analysis from a grueling multi-day ordeal—chasing agents, waiting on callbacks, and manual data hunting—into a streamlined AI workflow. By teaching AI her specific methodology, she replaced the heavy lifting with a process that generates professional, fact-based reports.
The Result: A detailed analysis so robust it was accepted by professionals to justify a 40% uplift in a recent property valuation.
“I built an app and had it available for users in 4 hours. I do not write code.”
Chris built a financial planning tool for owner-led clients, with a lifestyle calculator, scenario modelling, and PDF report generation, in a single Saturday session using just voice input to AI.
“We automated our weekly email content. It does not sound like AI.”
Lisa built an automated pipeline that pulls from internal and regulatory sources and generates weekly emails in a specific writer’s voice. A human reviewer confirmed the content is factually correct and indistinguishable from human-written copy.
“Months of ISO compliance work compressed into weeks.”
Nick: The Guild keeps me sharp on where AI is heading. That context helped me see where an architected pipeline of structured drafting led to audit-ready output, compressing months of ISO 9001 documentation work into weeks.
What You Get
Fortnightly 90-Minute Zoom Session
Live demonstrations, member presentations, structured discussion, and Q&A. Alternate Wednesdays at 1:30 pm, led by Simon. Come with questions, leave with practical next steps.
Weekly AI Moments Newsletter
A curated briefing covering three headline AI developments each week, with specific use cases for SME owners, honest notes on what is and is not relevant for UK businesses, and links to the most useful source material. Published every Monday.
Full Session Recording Archive
Every session from is recorded and available. The recordings cover a structured progression from basic prompting through to building working automation systems. Join any time and work through at your own pace.
Community Access
A WhatsApp group where members share links, ask questions between sessions, and support each other. Business owners, operations directors, and professionals from professional services, property, accountancy, and technology sectors.
Resources and Templates
Access to AI frameworks, prompt templates, and practical resources developed during sessions. Designed to save you time and give you a starting point rather than a blank page.
A Learning Journey, Not a Static Subscription
Sessions build on each other. The progression across sessions maps from basic prompting through context management, skills architecture, agent delegation, and automation pipelines. Members who started at the beginning are now building working AI systems.
A Safe Place to Learn
The guild is not a room full of experts. It is a group of business people at different stages of their AI journey, learning together in an environment where there are no stupid questions and no pressure to keep up.
Members stay because of the community and the safe, encouraging environment. People help each other. People share what did not work as well as what did. Simon facilitates with patience and positivity, and the group follows that lead.
If you are worried about being the least experienced person in the room, you will not be. And even if you were, nobody would mind.
Who Is the Guild For?
The guild is for business owners and senior managers in SMEs who want to implement AI practically, not just read about it. You do not need a technical background.
Members include owners of professional services firms, property companies, accountancy practices, and technology businesses. What they have in common is a desire to use AI in their day-to-day work and a willingness to share what they learn.
Prerequisites
To get the most from this group, you will need:
- A paid subscription to at least one of the main AI platforms (ChatGPT, Claude, or Google Gemini, circa $20/month)
- Access to Zoom and a Mac or PC to attend the sessions
About Simon
Simon Wallace-Jones has been building complex business software for over 20 years and runs Oxford Digital Marketing. He trains teams from Oxford and Imperial College Business in AI and analytics, and builds AI systems daily for his own clients and business.
The guild is not based on research about AI. It is based on what Simon and the members are building and testing this week. He brings real examples from real projects, shows what worked, and is honest about what did not.
Members describe Simon as encouraging, positive, and patient. He creates an environment where people feel comfortable asking questions, admitting what they do not know, and learning at their own pace.
Worried You’re Already Behind?
Most members felt that way when they joined. Some had never used an AI tool. Others had been experimenting but felt lost. The guild meets you where you are. There is no assumed knowledge, no pressure to keep up, and no stupid questions. The recording library means you can catch up at your own pace.
Try It for 30 Days
Start your 30-day trial today. If it is not for you, cancel any time. No commitment, no hassle.
£47
per member per month + UK VAT
AI Momentum Guild
Fortnightly sessions, weekly newsletter, full recording archive, community access, and resources.
Try it for 30 days and only pay if you would like to stay.
✓
Fortnightly 90-minute Zoom session with Simon
✓
Weekly AI Moments newsletter
✓
Full session recording archive (15 sessions and growing)
✓
Community access (WhatsApp group and online forum)
✓
AI resources, frameworks, and templates
✓
Cancel any time, no commitment
Booking and Payment
- Payment is made securely by card after 30 days if you want to continue.
- You will receive a confirmation email with full details immediately.
Cancellations
- Cancel any time. No questions asked.